I've adopted a free-spirited approach and take inspiration from both the man-made and natural world. At our studio, we are driven by originality and a timeless appeal, the unseen details hold great importance.
Having named my brand Ideal Afternoon, I’ve found it immediately conjures an image in people’s minds, one that is very personal. For me, its a blissful affair in the comforts of my own home, never a weekday, always a weekend.
As a designer in a developing country, I feel a strong responsibility to lead, teach, and campaign for a better future. To me, great design is only achieved by understanding the intricacies of the entire end-to-end process.
Unconcerned with conformity and most comfortable with freeform design, I take great pride in creating pieces that are meant to be treasured for years to come. Every new project is a chance to embrace childlike naivety as a gateway to new ideas without limits or constraints.
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