Curiosity rules all in design. I try to keep my childlike wonder for the world alive and ignore the cynical nature of adulthood to remain creatively inclined.

I am drawn to illusions and the trick of the eye in both a literal and spiritual sense. I've been exploring these ideas to understand my being better and to examine how we as humans exist within the world at large.

I've adopted a free-spirited approach and take inspiration from both the man-made and natural world. At our studio, we are driven by originality and a timeless appeal, the unseen details hold great importance.

Unconcerned with conformity and most comfortable with freeform design, I take great pride in creating pieces that are meant to be treasured for years to come. Every new project is a chance to embrace childlike naivety as a gateway to new ideas without limits or constraints.

As a designer in a developing country, I feel a strong responsibility to lead, teach, and campaign for a better future. To me, great design is only achieved by understanding the intricacies of the entire end-to-end process.

Having named my brand Ideal Afternoon, I’ve found it immediately conjures an image in people’s minds, one that is very personal. For me, it's a blissful affair in the comforts of my own home, never a weekday, always a weekend.