Ideal Afternoon
Mo Ho Qie

I define myself as an artist turned designer.

An illustrator at heart, I will always remember the day I had the epiphany that drawing could be much more than a hobby. It’s a skill that can be honed at college and even flourish into a career. At university, I eventually chose to pursue design, but I will always continue to illustrate to make sense of myself and build out my inner worlds.

This is something I’ve done since I was young. When I think of my childhood, I think of my strict parents, my stubborn nature, the time spent hunched over sketchpads and the influence my cousin and uncle had on me. Both are art majors who went on to pursue a career in architecture. I felt a great admiration hearing their stories, and it became a powerful example of how I would traverse my life’s work.

As someone who is visually inclined, when it comes to furniture design, I am utterly drawn to the visual nature of it. I personally would choose aesthetics over functionality any day. Not because the purpose of homeware isn’t essential to me, but having immersed myself in visual communications and graphic design, this is how objects communicate with me. Form over function has driven much of my work.

Colour is most certainly my crux. A subtle change in tone or hue can directly affect an interior or the feeling of a design. With one colour I can express the very mood I want to convey. My definition of success would be to have people understand my designs at a glance, having my furnishings communicate loudly and effortlessly.

Having named my brand Ideal Afternoon, I’ve found it immediately conjures an image in people’s minds, one that is a very personal slice of heaven. For me, an ideal afternoon is a blissful affair in the comforts of my own home. Never a weekday, always a weekend. One where I’m not bound by time and can cater to my every whim. Often I imagine myself carelessly strewn across the couch, around me, the people I treasure most.

Having named my brand Ideal Afternoon, I’ve found it immediately conjures an image in people’s minds, one that is very personal. For me, it's a blissful affair in the comforts of my own home, never a weekday, always a weekend.

Colour is quintessential to Mo Ho Qie's craft. It conveys an atmosphere, a mindset, a mood and a rich sense of space all at once.

Shop the collection

Sale
Ideal Afternoon

Afternoon Tea Table

£ 420 
Multicolour
Metal
Stainless Steel
Tables
Coffee Tables
Ideal Afternoon
Sale
Ideal Afternoon

Blossom Stool

£ 210 
Multicolour
Wood
Seating
Stools
Ideal Afternoon
Sale
Ideal Afternoon

Broken Angel Coffee Table

£ 550 
Brown
Wood
Glass
Tables
Coffee Tables
Ideal Afternoon
Sale
Ideal Afternoon

Chrysanthemum Armchair

£ 600 
Multicolour
Textile
Velvet
Seating
Armchairs
Ideal Afternoon
Sale
Ideal Afternoon

Chrysanthemum Sofa

£ 1,130 
Multicolour
Textile
Velvet
Seating
Sofas
Ideal Afternoon
Sale
Ideal Afternoon

Cloud Top Lounge Chair

£ 520 
Multicolour
Textile
Stainless Steel
Seating
Lounge Chairs
Ideal Afternoon
Sale
Ideal Afternoon

Duffel Couch

£ 1,270 
Multicolour
Textile
Vegan Leather
Seating
Sofas
Ideal Afternoon
Sale
Ideal Afternoon

Evening Dress Sofa

£ 1,310 
Multicolour
Textile
Velvet
Seating
Sofas
Ideal Afternoon
Sale
Ideal Afternoon

Hepburn Dresser

£ 620 
Wood
Stainless Steel
Tables
Dressing Tables
Ideal Afternoon
Sale
Ideal Afternoon

Hepburn Dressing Stool

£ 260 
Multicolour
Metal
Stainless Steel
Seating
Stools
Dressing Tables
Ideal Afternoon
Sale
Ideal Afternoon

Hey Jeeves Shoe Cabinet

£ 580 
Multicolour
Metal
Stainless Steel
Leather
Storage
Cabinets
Ideal Afternoon
Sale
Ideal Afternoon

Hive Shelf

£ 990 
Multicolour
Wood
Storage
Shelves
Ideal Afternoon
Sale
Ideal Afternoon

Leggy Piano Table

£ 420 
Multicolour
Wood
Stainless Steel
Tables
Coffee Tables
Storage
Cabinets
Ideal Afternoon
Sale
Ideal Afternoon

Matchstick Stool

£ 220 
Nude
Wood
Beech
Seating
Stools
Ideal Afternoon
Sale
Ideal Afternoon

Microwave Side Table

£ 360 
Multicolour
Wood
Beech
Storage
Cabinets
Ideal Afternoon
Sale
Ideal Afternoon

Mini Fridge Cabinet

£ 560 
Multicolour
Wood
Beech
Storage
Cabinets
Ideal Afternoon
Sale
Ideal Afternoon

Mini Pool Table

£ 440 
Multicolour
Metal
Glass
Stainless Steel
Quartz
Tables
Coffee Tables
Ideal Afternoon
Sale
Ideal Afternoon

Picnic Chair

£ 330 
Multicolour
Wood
Beech
Vegan Leather
Seating
Dining Chairs
Ideal Afternoon
Sale
Ideal Afternoon

Picnic Dining Table

£ 760 
Nude
Wood
Beech
Tables
Dining Tables
Ideal Afternoon
Sale
Ideal Afternoon

Pool Noodle Recliner

£ 1,110 
Multicolour
Textile
Velvet
Seating
Armchairs
Lounge Chairs
Ideal Afternoon
Sale
Ideal Afternoon

Pool Table

£ 560 
Multicolour
Metal
Quartz
Stainless Steel
Glass
Tables
Coffee Tables
Ideal Afternoon
Sale
Ideal Afternoon

Quarter Past Two Desk

£ 720 
Multicolour
Wood
Tables
Desks
Ideal Afternoon
Sale
Ideal Afternoon

Refrigerator Cabinet

£ 620 
Multicolour
Wood
Beech
Storage
Cabinets
Ideal Afternoon
Sale
Ideal Afternoon

Refrigerator TV Cabinet

£ 930 
Multicolour
Wood
Beech
Storage
Cabinets
Ideal Afternoon
Sale
Ideal Afternoon

Staggered Settee

£ 1,840 
Multicolour
Textile
Vegan Leather
Seating
Lounge Chairs
Sofas
Ideal Afternoon
Sale
Ideal Afternoon

Sun Seat

£ 610 
Multicolour
Leather
Seating
Armchairs
Dining Chairs
Ideal Afternoon
Sale
Ideal Afternoon

Toasted Pouf

£ 400 
Multicolour
Textile
Stainless Steel
Velvet
Seating
Poufs
Ideal Afternoon
Sale
Ideal Afternoon

Tree Yard Coat Rack

£ 620 
Multicolour
Wood
Beech
Ideal Afternoon
Sale
Ideal Afternoon

Winged Loveseat

£ 1,190 
Pink
Metal
Seating
Sofas
Ideal Afternoon
Sale
Ideal Afternoon

X Files Magazine Rack

£ 180 
Gold
Metal
Stainless Steel
Furnishings
Accessories
Ideal Afternoon
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