12H
Zeng Qiang

My studio is artfully named “Shi-Er-Shi-Man” which translates in English to “12 hours slow.”

I chose the name in homage to ancient China’s 12-hour day. It reminds me to live—and make art—slowly and to the fullest each day. Unconcerned with conformity and most comfortable with freeform design, I take great pride in creating pieces that are meant to be treasured for years to come.

Every new project is a chance to embrace childlike naivety as a gateway to new ideas without limits or constraints. I founded my studio, Shi-Er-Shi-Man Studio in 2015 while in the midst of an illustrious career as a Creative Director in the advertising space. After enjoying success in my field and winning several prestigious awards from the Cannes Film Festival and D&AD, I decided to walk away from it all.

Even at the peak of my career, the decision was easy. It was simply time to move on and explore my true passion. My team and I value modern touches, but we have also studied the rich history, style and techniques of traditional Chinese design. We combine into our work stunning elements from classic Chinese fine arts along with eye-catching historical design concepts.

Many of our illustrations include individualised interpretations of ancient poetic imagery and will capture the imagination of all who appreciate Chinese art and love the unexpected. We like to say that our items embody a marriage of all things traditional with modern elements—making them truly unique.

Unconcerned with conformity and most comfortable with freeform design, I take great pride in creating pieces that are meant to be treasured for years to come. Every new project is a chance to embrace childlike naivety as a gateway to new ideas without limits or constraints.

12H does not cater to the trends and whims of furniture design; instead, they forge ahead with works that will stand the test of time. Their credo: A marriage of all things traditional with modern elements— making them truly unique.

Shop the collection

Sale
12H

Copper Folk Hero Table Lamp

£ 320 
Gold
Metal
Copper
Stainless Steel
Lighting
Table Lamps
12H
Sale
12H

Glass Marble Folk Hero Table Lamp

£ 450 
Marble
Glass
Lighting
Table Lamps
12H
Sale
12H

Linen Cotton and Leather Scatter Cushion

£ 160 
Multicolour
Textile
Leather
Linen
Cotton
Furnishings
Cushions
12H
Sale
12H

Marble Folk Hero Table Lamp

£ 400 
Black
Metal
Stainless Steel
Marble
Lighting
Table Lamps
12H
Sale
12H

Moonlake Marble and Steel Coffee Table

£ 1,410 
Black
Metal
Low Carbon Steel
Marble
Coffee Tables
12H
Sale
12H

Mulan Chair

£ 680 
Wood
Walnut
Oak
12H
Seating
Dining Chairs
Sale
12H

Pin Reversible Leather Armchair

£ 2,880 
Multicolour
Leather
Wool
Linen
Seating
Armchairs
12H
Sale
12H

Pin Reversible Leather Sofa

£ 4,070 
Multicolour
Leather
Wool
Linen
Seating
Sofas
12H
Sale
12H

Pin Reversible Wool Armchair

£ 2,200 
Black
Textile
Wool
Seating
Armchairs
12H
Sale
12H

Pin Reversible Wool Sofa

£ 3,380 
Multicolour
Textile
Wool
Seating
Sofas
12H
Sale
12H

Steel Fisherman Pendant Floor Lamp

£ 820 
Black
Metal
Stainless Steel
Lighting
Floor Lamps
12H
Sale
12H

Walnut Folk Hero Table Lamp

£ 470 
Multicolour
Wood
Walnut
Glass
Lighting
Table Lamps
12H
Sale
12H

Wool Scatter Cushion

£ 160 
Multicolour
Textile
Wool
Furnishings
Cushions
12H
Sale
12H

Wool and Leather Scatter Cushion

£ 170 
Black
Leather
Wool
Furnishings
Cushions
12H
Sale
12H

Yitang Walnut Dining Table

£ 1,660 
Brown
Wood
Walnut
Tables
Dining Tables
12H
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